u7bd Privacy Policy —
Your Data, Your Rights
At u7bd, protecting the personal information of every registered Player in Bangladesh is a core operational commitment. This Privacy Policy explains exactly what data we collect, how it is used, who it is shared with, and the rights you hold over your own information under our platform's data practices.
Contents
- 01 Introduction
- 02 Data We Collect
- 03 How We Collect Data
- 04 How We Use Your Data
- 05 Legal Basis for Processing
- 06 Data Sharing & Disclosure
- 07 Cookies & Tracking
- 08 Data Retention
- 09 Data Security
- 10 Your Rights
- 11 Children & Minors
- 12 Third-Party Services
- 13 Marketing Communications
- 14 Cross-Border Transfers
- 15 Policy Amendments
- 16 Contact Us
Your privacy matters to us. This Privacy Policy describes how u7bd collects, processes, stores, and protects personal information relating to registered Players and visitors on the u7bd.io platform. By accessing the Platform or registering an account, you acknowledge that you have read, understood, and agreed to the data practices described in this document. If you do not agree, please discontinue your use of the Platform immediately.
01 Introduction
u7bd ("the Platform", "we", "us", "our") is an online cricket betting and live casino platform serving players in Bangladesh. We are committed to safeguarding the privacy and personal data of every user who interacts with u7bd.io. This Privacy Policy applies to all services, features, games, and communications accessible through the Platform.
This document should be read alongside our Terms & Conditions and Responsible Gaming policy, which together form the full agreement governing your use of u7bd. Where any conflict exists between this Privacy Policy and the Terms & Conditions, the Terms & Conditions shall take precedence with respect to account management matters, and this Privacy Policy shall take precedence with respect to the processing of personal data.
Our platform operates exclusively in English and is designed for adult players aged 21 and above who are located in Bangladesh. All personal data collected through u7bd.io is processed in accordance with the principles of data minimisation, purpose limitation, storage limitation, accuracy, integrity, and confidentiality.
Our Privacy Commitment: u7bd does not sell, rent, or trade your personal data to any third party for marketing purposes. Your data is used exclusively for the purposes set out in this Privacy Policy, and it is never shared without a lawful basis for doing so.
02 Data We Collect
u7bd collects personal data in several categories depending on how you interact with the Platform. The following table summarises the categories of personal data we collect and their primary purpose:
| Data Category | Specific Data Points | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, National ID number, passport number, profile photo | Account registration, KYC verification, age compliance |
| Contact Data | Email address, mobile phone number, residential address (city/district in Bangladesh) | Account communications, security alerts, support |
| Financial Data | bKash/Nagad/Rocket/Upay account numbers, bank account details, transaction history, deposit and withdrawal amounts in BDT (৳) | Payment processing, withdrawal verification, anti-fraud |
| Gaming Data | Game session records, bet history, win/loss history, wagering activity, bonus usage | Account management, responsible gaming, dispute resolution |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, referring URL | Security monitoring, fraud prevention, platform optimisation |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Support quality, compliance, dispute resolution |
| Preference Data | Marketing opt-in status, responsible gaming tool settings, notification preferences | Personalisation, responsible gaming enforcement |
We do not collect special category data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless specifically required for identity verification purposes and only with your explicit consent.
03 How We Collect Your Data
3.1 Directly From You
The majority of personal data we hold is provided directly by you during the following interactions with the Platform:
- Completing the account registration form at u7bd.io
- Submitting KYC verification documents (National ID, passport, proof of MFS ownership)
- Making deposit or withdrawal transactions via bKash, Nagad, Rocket, Upay, or bank transfer
- Contacting our support team via live chat or email
- Updating your account profile or responsible gaming settings
- Participating in promotions, tournaments, or completing bonus opt-in forms
3.2 Automatically Through Platform Use
When you access u7bd.io, our systems automatically collect certain technical data including your IP address, device identifiers, browser fingerprint, session duration, pages visited, and game activity. This collection occurs through server logs, session cookies, and analytics tools integrated into the Platform infrastructure.
3.3 From Third Parties
In limited circumstances, u7bd may receive personal data about you from third parties, including: (a) identity verification service providers used to validate KYC documents; (b) MFS providers (bKash, Nagad, Rocket, Upay) confirming transaction completion; (c) fraud prevention and anti-money-laundering screening databases; and (d) game software providers (such as Pragmatic Play, Evolution Gaming, Spribe) who transmit game session data back to the Platform for account record purposes.
All third-party data sources used by u7bd are bound by data processing agreements that restrict their use of your personal data to the specific purpose for which it was shared. u7bd does not purchase marketing lists or receive unsolicited personal data from data brokers.
04 How We Use Your Data
u7bd uses the personal data it collects for the following specific purposes, each of which is supported by a lawful processing basis (see Section 5):
- Account Creation and Management: To establish your Player Account, verify your identity and age, maintain your account records, and administer your BDT balance.
- Payment Processing: To process deposits and withdrawals via your registered MFS provider or bank, verify payment ownership, and maintain financial transaction records as required.
- KYC and Age Verification: To confirm that all registered Players are aged 21 or above and that the identity information provided at registration is accurate and genuine.
- Responsible Gaming Enforcement: To implement and monitor the deposit limits, session reminders, cool-off periods, and self-exclusion requests you configure in your account settings.
- Security and Fraud Prevention: To detect, investigate, and prevent unauthorised account access, multi-accounting, bonus abuse, money laundering, and any other activity that breaches our Terms & Conditions or applicable law.
- Customer Support: To respond to your enquiries via live chat or email, resolve account disputes, and maintain records of support interactions for quality and compliance purposes.
- Legal and Regulatory Compliance: To fulfil our obligations under applicable law, respond to lawful requests from authorities, and maintain records required for audit or compliance review purposes.
- Platform Improvement: To analyse usage patterns, improve game and feature offerings, optimise user experience, and conduct internal performance reporting.
- Marketing Communications: To send you promotional offers, bonus notifications, and seasonal campaigns (e.g., Eid, Pohela Boishakh, BPL season), strictly subject to your marketing opt-in status and Section 13 of this Policy.
05 Legal Basis for Processing
Every processing activity carried out by u7bd is conducted on one of the following recognised legal bases:
- Contractual Necessity: Processing required to fulfil the agreement between u7bd and the Player — including account management, payment processing, and game provision.
- Legal Obligation: Processing required to comply with applicable law — including KYC identity verification, age verification, anti-money-laundering record-keeping, and responding to lawful authority requests.
- Legitimate Interests: Processing carried out for u7bd's legitimate business interests where those interests are not overridden by your rights — including fraud prevention, platform security, abuse detection, and internal analytics.
- Consent: Processing that relies on your freely given, specific, and informed consent — including marketing communications, optional preference personalisation, and any processing of special category data. You may withdraw consent at any time without affecting the lawfulness of processing already carried out.
Where u7bd relies on legitimate interests as the legal basis for processing, a balancing test has been conducted to ensure that your privacy interests do not override the Platform's legitimate purpose. You may request details of any such balancing test by contacting [email protected].
06 Data Sharing & Disclosure
6.1 Service Providers
u7bd shares personal data with carefully selected third-party service providers who process data on our behalf under binding contractual obligations. These providers include: payment gateway operators, KYC and identity verification platforms, game software providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, PG Soft, Spribe, Ezugi), cloud hosting and infrastructure services, and customer support tooling providers. All such providers are required to process your data solely for the stated purpose and in accordance with u7bd's instructions.
6.2 Legal and Regulatory Authorities
u7bd may disclose your personal data to law enforcement agencies, financial intelligence units, courts, or other competent authorities where required to do so by applicable law, court order, or official regulatory request. We will notify you of any such disclosure to the extent permitted by law.
6.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of u7bd's business, personal data held on Players may form part of the transferred assets. You will be notified via the registered email address on your account prior to any such transfer taking effect, and the receiving entity will be bound by privacy commitments no less protective than those in this Policy.
6.4 No Sale of Data
u7bd does not sell, rent, licence, or otherwise commercially transfer your personal data to any third party for their own marketing or commercial purposes. This is an absolute commitment and not subject to any exceptions.
MFS Provider Disclosure: When you make a deposit or request a withdrawal via bKash, Nagad, Rocket, or Upay, transaction reference data is shared with the relevant MFS provider solely for the purpose of processing and confirming the payment. This is a contractual necessity and cannot be opted out of without discontinuing use of those payment methods.
07 Cookies & Tracking Technologies
7.1 What Are Cookies
Cookies are small text files placed on your device when you visit u7bd.io. They allow the Platform to remember your session state, preferences, and activity across page visits. u7bd uses both session cookies (deleted when you close your browser) and persistent cookies (retained for a defined period).
7.2 Types of Cookies We Use
- Strictly Necessary Cookies: Required for core Platform functionality — including login session management, security token validation, and MFS payment flow continuity. These cannot be disabled without preventing access to the Platform.
- Performance and Analytics Cookies: Used to measure how Players interact with u7bd.io — including pages visited, session duration, and features used. This data is aggregated and anonymised for internal reporting purposes only.
- Functionality Cookies: Used to remember your stated language preference, responsible gaming settings, and display preferences between sessions.
- Security Cookies: Used to detect fraudulent behaviour, identify multiple-account attempts from the same device, and monitor suspicious session patterns in real time.
7.3 Managing Cookies
You may control non-essential cookies through your browser settings. Most modern browsers allow you to block, delete, or restrict cookies on a per-site basis. Note that disabling strictly necessary cookies will prevent you from logging in or using transactional features of the Platform. Detailed browser-specific cookie management instructions are available from each browser's official help documentation.
08 Data Retention
u7bd retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. The following indicative retention periods apply to key data categories:
| Data Category | Retention Period | Basis for Retention |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Legal obligation, contract |
| KYC identity documents | Duration of account + 5 years after closure | Legal obligation (anti-money-laundering) |
| Financial transaction records | Duration of account + 7 years after closure | Legal obligation (financial record-keeping) |
| Gaming activity records | Duration of account + 3 years after closure | Legitimate interests, dispute resolution |
| Support communications | 3 years from date of interaction | Legitimate interests, dispute resolution |
| Marketing opt-in records | Until consent withdrawn + 2 years | Consent, legal obligation |
| Technical/session logs | 12 months from generation | Legitimate interests, security |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where anonymisation is not technically feasible, data is archived in a restricted-access environment with no active processing until scheduled deletion.
09 Data Security
u7bd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security infrastructure includes:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and u7bd.io servers is encrypted using industry-standard SSL/TLS protocols. The platform is accessible exclusively over HTTPS.
- Two-Factor Authentication (2FA): Players may enable 2FA on their accounts for an additional layer of login security. All administrative access to Player data internally requires multi-factor authentication.
- Access Controls: Personal data is accessible internally only to staff with a legitimate need-to-know basis. Role-based access controls limit data access to specific functions. Access logs are maintained and audited regularly.
- Data Minimisation at Storage: Financial data (MFS account numbers, bank details) is stored in tokenised or encrypted form. Full payment instrument numbers are never stored in plain text on Platform systems.
- Intrusion Detection and Monitoring: Real-time intrusion detection systems monitor Platform infrastructure 24/7. Security incidents are investigated within defined response time targets and Players are notified where required.
- Regular Security Audits: u7bd conducts periodic internal security reviews and engages third-party security assessors to conduct vulnerability testing of the Platform infrastructure.
Your Responsibility: While u7bd takes every reasonable measure to protect your data, the security of your account also depends on the strength of your password and your vigilance in protecting your login credentials. Never share your password with anyone. u7bd staff will never ask you for your password under any circumstances.
10 Your Privacy Rights
As a registered Player on u7bd, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected] or via live chat. We aim to respond to all valid data rights requests within 30 calendar days.
- Right of Access: You have the right to request a copy of all personal data that u7bd holds about you, along with information about how that data is used and stored.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data held on your account. For name and date-of-birth corrections, updated KYC documentation will be required.
- Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent, or where processing was unlawful. Note that this right is subject to u7bd's legal retention obligations, and certain data (e.g., financial transaction records) cannot be erased during mandatory retention periods.
- Right to Restrict Processing: You may request that u7bd restricts the processing of your data in certain circumstances — for example, while a rectification request is being investigated or while you contest the lawfulness of processing.
- Right to Data Portability: You have the right to receive a structured, machine-readable copy of the personal data you have provided to u7bd, where processing is based on consent or contractual necessity.
- Right to Object: You have the right to object to processing based on legitimate interests, including profiling. You also have an absolute right to object to processing for direct marketing purposes at any time.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
u7bd will not charge a fee for processing any data rights request unless the request is manifestly unfounded or excessive. In those cases, we may charge a reasonable administrative fee or decline to act. We will notify you in writing if a fee applies before processing your request.
11 Children & Minors
u7bd is strictly an adults-only platform. The Platform is not directed at, marketed to, or intended for use by any person under the age of 21. We do not knowingly collect personal data from individuals under 21 years of age.
Age verification is conducted as part of the KYC process for all registered Players. If u7bd discovers at any point that a Player account is held by a person under the age of 21, the account will be immediately suspended, all deposits will be returned to the originating payment method, any winnings generated will be voided, and all personal data associated with the underage account will be securely deleted following the resolution of the suspension, subject only to any legal retention requirements.
If you have reason to believe that a person under the age of 21 has registered an account on u7bd, please contact us immediately at [email protected] so that we can investigate and take appropriate action without delay.
12 Third-Party Services & Game Providers
The u7bd Platform integrates games and services provided by third-party software studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, PG Soft, Spribe, and Ezugi. When you play games delivered by these providers, game session data (bet amounts, outcomes, session duration) is transmitted to the relevant provider's systems for the purpose of game delivery and RNG certification. Each provider operates under a data processing agreement with u7bd that restricts their use of game session data to the agreed purpose only.
u7bd.io may also integrate third-party analytics, security, or infrastructure tools. These tools may set their own cookies or collect technical data as described in Section 7. u7bd does not control the privacy practices of third-party software providers but selects only providers whose data protection standards meet or exceed our own requirements. Links to game providers' own privacy policies are available on request.
u7bd does not embed third-party social media buttons, tracking pixels from advertising networks, or affiliate network tracking scripts that would transmit your personal data to external advertising platforms without your explicit consent. The Platform is a closed, privacy-first environment.
13 Marketing Communications
u7bd may send you promotional communications — including bonus offers, free bet notifications, seasonal promotions tied to events such as Eid, BPL season, IPL, T20 World Cup, and Pohela Boishakh — via email and/or SMS/WhatsApp message to the contact details registered on your account. All marketing communications are sent strictly on the basis of your opt-in consent, recorded at registration or updated through your account preferences panel.
You may withdraw your marketing consent and unsubscribe from all promotional communications at any time by: (a) clicking the "Unsubscribe" link included in every marketing email; (b) updating your notification preferences in your account settings; or (c) contacting [email protected] with an explicit opt-out request. Opt-out requests are processed within 5 business days. Note that withdrawing marketing consent does not affect the delivery of transactional communications (e.g., deposit confirmations, withdrawal notifications, account security alerts), which are sent on the basis of contractual necessity.
14 Cross-Border Data Transfers
u7bd's Platform infrastructure may involve the transfer of personal data to servers or service providers located outside of Bangladesh. Where such transfers occur, u7bd ensures that appropriate safeguards are in place to protect your data, including: (a) contractual clauses that bind the receiving party to data protection obligations equivalent to those in this Policy; (b) using service providers that operate under internationally recognised security and privacy certification frameworks; and (c) data transfer impact assessments conducted prior to engaging any cross-border data processor.
Game data transmitted to providers such as Pragmatic Play, Evolution Gaming, and Spribe may be processed on servers outside Bangladesh for the purpose of game delivery and RNG auditing. These providers are selected in part on the basis of their compliance with recognised international data protection standards.
15 Amendments to This Policy
u7bd reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform functionality. When material changes are made to this Policy, registered Players will be notified via email to the address on file and/or via a prominent notice displayed on the Platform at the time of the change. The effective date of the current version is always displayed at the top of this document.
Your continued use of the Platform following notification of any amendment to this Privacy Policy constitutes your acceptance of the revised terms. If you do not accept the changes, you must cease using the Platform and may request account closure by contacting [email protected]. We recommend reviewing this Policy periodically to remain informed of how u7bd protects your personal data.
16 Contact Us
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how u7bd processes your personal data, please contact our support team through any of the following channels:
- Live Chat: Available 24/7 on every page of the Platform — average response time under 90 seconds.
- Email: [email protected] — response within 4 to 12 hours for general enquiries; data rights requests actioned within 30 calendar days.
- WhatsApp / Phone: +880 1700 000000 (plain text reference — not a clickable link).
Our support team operates in English, 24 hours a day, 7 days a week, including all Bangladeshi public holidays. All data rights requests are handled by a dedicated compliance team member and tracked through our internal ticket system to ensure timely resolution.
Response Time Commitment: u7bd aims to acknowledge all privacy-related enquiries within 24 hours of receipt and to provide a full substantive response within 30 calendar days. For complex requests that require additional time, we will notify you within the initial 30-day period and provide an estimated completion date.
How u7bd Protects Your Data
Six core principles that guide how we handle your personal information on the Platform every day.
256-bit SSL Encryption
Every byte of data transmitted between your device and u7bd.io is protected by industry-standard SSL/TLS encryption. Your login credentials, payment details, and personal information are never exposed in transit.
Strict KYC Verification
Our thorough Know Your Customer process confirms the identity and age of every registered Player. We verify National ID documents and MFS account ownership to ensure a safe, compliant environment for all users.
Zero Data Selling
u7bd has an absolute policy of never selling, renting, or commercially transferring your personal data to third parties for marketing purposes. Your data is used only for the purposes described in this Privacy Policy.
Full Data Rights Control
You can access, correct, export, or request deletion of your personal data at any time. Our compliance team processes all data rights requests within 30 calendar days and keeps you informed at every step.
Minimal Data Collection
We collect only the personal data genuinely required to deliver our services and meet our legal obligations. No unnecessary data points are gathered, and data is purged promptly once retention periods expire.
24/7 Privacy Support
Have a question about your data? Our English-language support team is available around the clock via live chat and email. Privacy enquiries receive a dedicated response from our compliance team within 24 hours.
Ready to Play on a Platform That Respects Your Privacy?
u7bd combines 500+ games, instant bKash and Nagad payments, and a rigorous data protection framework — all built specifically for Bangladeshi players. Play cricket betting, live casino, and slots with complete confidence.